The festival in honor of the Virgin of Urkupiña form a long series of events marking the life in Quillacollo in the months of July and August. At the party held the conjunction of indigenous traditions with the solemnity of Catholic rites and a large sample of folk variety, that make this festival one of the biggest attractions of Bolivia.
The central days begin with the lavish Folkloric Entrance Day 14 of August, a parade of thousands of costumed dancers. Fraternities or groups of dancers Caporales, Morenos, plaster,
Diabladas and other dances, accompanied by bands and with all the color of the costumes and masks, They begin their journey in the morning and sometimes the last groups finish their presentation and in the early hours of the morning.
He 15 August the Mass is celebrated in the Church of San Ildefonso, which ends with the procession of the image of the Virgin of Urqupiña through some streets of downtown Quillacollo and repetition of the Folkloric Entrance.
He 16 August the festival culminates with the popular pilgrimage where, according to the tradition, the Virgin appeared. Parishioners leave early hours of the morning from the city of Cochabamba in a pilgrimage to the town of Quillacollo; where after hearing the evening Mass, They head towards the hill Quta (Calvary), with a total length of 16 Km. On Calvary a series of rites performed, as stone pieces taken from a sign loan spiritual and material goods.
The festival usually attracts about half a million of parishioners and national and international tourists and is an important milestone both in the religious and social life and the economy, folklore and tour in Bolivia and the Andes.